We’ve all had that moment where we’ve fallen in love with a pair of shoes, skimmed the aisles, and found it in a 6, and then a 7, and even and 8, but fell short of finding it in a 9—our actual shoe size. What happened? 

Today, although it has not always been the case, the most popular women’s shoe sizes are an 8.5 or 9, which makes it a challenge to find the size you’re hunting for when other women have beat you to the punch. Don’t get frazzled! There is hope for you to consistently land the pair you want. Here are some things you can do to get the shoes you desire, and in your actual size: 

  1. Sign-up to find out when your favorite shoe store will get in new items (we hope it’s ShoeShock) gets in new items.
  2. To be certain that a shoe purchased online will fit correctly, look at the brands you currently have in your closet, and make note of how they fit you. Try to find the same brand with online retailers. Look at customer reviews or feedback on the item’s product page to help determine the fit of a certain brand. Here, shoppers typically note whether the item is comfortable or if it runs a size too big or too small.
  3. Make your way to when you get the much anticipated email and be first to search and buy your new pair of shoes.

Keep in mind that landing a great pair of shoes in your size takes a little more effort for “popular sized” or “larger sized” wearers. Put on your game face and prepare to narrow your search to find the shoes you love!